RÉCIF
Récif is the Michelin-starred restaurant at Les Roches Rouges, a Beaumier Group hotel, where Chef José Bailly presides. Every element here pays homage to the Mediterranean, providing the soundtrack, setting the stage, and filling the plates. Guests dine facing the sublime sea, surrounded by carefully curated objects that celebrate the region's fishing heritage and Provençal roots.The architecture of Récif harmonizes seamlessly with this unique landscape, with its lines and choice of colors and materials thoughtfully reflecting the natural elements of its environment. Récif offers a unique dining experience—one that nourishes the soul and connects the diner to the Mediterranean spirit.
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Architecture, Staging & Layering, Naming & Brand Identity
FRAGONARD
A must-visit for perfumery enthusiasts, this space harmonizes contemporary design with treasures of the past, offering a sensory journey to the heart of Provence. Located on rue du Palais, two steps from the famous Roman amphitheater and ancient theater, this unique place, imagined by our workshops invites us to discover its fragrances on the first floor, and welcomes upstairs lovers of Provencal charm, details and joyful colors that mark its identity. On the first floor, we find sunny rooms, reflecting the Provencal identity dear to our hearts: terracotta tiles, lime plaster, marble fireplaces. An alleyway recalls its innate southern charm, with ashlar facades, sage-colored shutters and decorative ironwork.
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Art direction and architecture for Fragonard
LES SOURCES DE CHEVERNY
Nestled between two of France's most iconic châteaux, Chambord and Chenonceau, this tranquil town exudes a distinct rural charm. Tucked away on a sprawling 110-acre estate, this discreet and luxurious 39-room retreat feels so private, you may even miss the road sign. With something to suit every taste, guests can choose between elegantly furnished rooms in the restored 18th-century Château de Breuil or spacious chalet-style family suites.
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Architecture, art program and brand identity
LE BARN
Le Barn is much more than a hotel; it’s a pluralistic place that fulfills the desire for escape. Leave the Parisian city center and discover an authentic and powerful destination. Built on the grounds of La Cense, Le Barn is an old farm transformed into a 19th-century country house, with a mill at its center and two barns made of sheet metal and steel. A.S.L. designed this hotel while respecting the codes of agricultural architecture, enabling a new form of hospitality experience. This mission’s scope also extended to branding, signage, and the complete staging and layering of the hotel’s interiors.
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Architecture, Staging & Layering, Naming & Brand Identity
IMPRIMERIE DU MARAIS
L'Imprimerie du Marais is a distinctive hybrid space, thoughtfully designed to welcome clients into both its workshop and office areas. Each element has been carefully curated to create an inviting atmosphere while maintaining high functionality. For the display, we selected images from the company’s printing archives, along with artwork that complements the overall purpose of the space.
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Architecture, art program and brand identity
MILLET
A place that tells the story of the mountain’s connection to Paris. A narrative, an imagination, a state of mind, a community. Returning to the essentials. Simple and sustainable materials. The precision and balance of forms. Functionalism and organization. Accidents that create a soul, an emotion, and an understanding of the mountain’s roughness. Feeling more than declaring. A place for sharing, a place for living, a place for experts, or simply a place to gather over a coffee. Inspired by the brand’s heritage and one of our favorite playgrounds—the French Alps, we crafted an entire universe for Millet, encompassing everything from the store's architecture to a custom alphabet and new logo. Drawing on modernist design principles, we sought to showcase Millet's technical expertise as a French mountaineering brand, while paying homage to its rich graphic legacy.
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Architecture, Staging & Layering
CAFÉ DU CYCLISTE
Nestled in the charming Provençal village of Bédoin, at the base of Mont Ventoux, Café du Cycliste opens its second retail space in France. A few winding mountain roads away from its home base in Nice, this boutique brings signature premium cycling to one of the most iconic destinations in road cycling. Set in a restored former grocery store, the new location preserves elements of its past while offering a sleek, modern aesthetic.
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Architecture, art direction and brand identity
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contact@asl-paris.com